Nowadays, several benefits exists in using Digital Marketing to attract many more clients & customers in order to trigger unparalleled growth. Below screenshot explores a few of the key types;
Digital Analytics Fundamentals Certificate Awarded to Ranjan Jena for completing the Google Analytics Academic Course
Completing any given Google Certification Exam, either Fundamental, Search, Display, Reporting or Google Analytics itself is always a proud moment & feeling confident on the subject & myself. Though been appearing for the Google exams in a timely manner & also guiding my PPC students on, “How to prepare for the Google Adwords & Analytics Certification” exam from past few years, but writing it again and passing is a moment to cherish too, when every moment some or the other changes is happening in Digital Marketing Industry.
If anyone interested to take this FREE Digital Analytics Fundamental Certification by Google, then here is link; https://analyticsacademy.withgoogle.com , which is in session through October 30, 2013 at 11:59 PDT.
Also Below, I’ve shared important points around certain topics covered in Google Analytics Academic Course for everyone’s reference that could be remembered and used at a given point of time in your day-to-day Digital Marketing activities.
Digital Analytics, is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline) – definition by Avinash Kaushik
The importance of Digital Analytics;
Core Analysis & Techniques;
Conversions & Conversion Attributions;
Creating a Measurement Plan;
Decide, What you need to Measure;
If this is How your action works, I bet you will always have a winning face with your PPC Campaigns in coming days !
Below is, What I did to create an instant Brand Awareness strategy for my PPCWorkshopIndia event (held in Bangalore NOV 16-17), out of a given post in one-of-the Facebook Group Page.
SCENARIO: Today, I saw someone posting the below given post in one-of-the Facebook Group page; Then I did ask myself, what the best winning situation can I create for my PPCWorkshopIndia event out of this given post, which is more relating with PPC ads? (Below is the image posted in Facebook)
After thinking for a while, I did take the following steps instantly to create an instant Brand Awareness for my Pay Per Click Google Adwords Workshop Event ;
• First I figured out, what is the Keyword entered? It was “Internet Marketing Course”. So the very next moment I did check my ads position for this keyword, and to be in better position for increasing instant brand awareness, I slightly increased the given keywords bids.