A Process: To Find Best Keyword Ideas for Your Digital Marketing Success
I’m in Love with Keyword, Always! I truly believe the Power of Keyword Ideas, in the Digital Marketing success.
So to start with, What is a Keyword, and then, a Keyword Phrase? (from Digital Marketing perspective)
A keyword is a single word defining your products/service, used as a search query, a keyword phrase is two or more words typed as a search query. To attract the right visitor to your Web site, you need to use keyword phrase instead of just single keyword. This helps search engines match users to results that are more relevant to them.
- 58% of search queries typed by users are 3 words or longer!
How to Form a Keyword?
A keyword structure is basically in the formation of;
Sometime, new keyword ideas can be formed in the below format too, while making sense to the combination;
- adjective + product/service (for e.g., best digital marketing)
- product/service + modifiers (for e.g., digital marketing course)
- adjective + product/service + modifiers (for e.g., best digital marketing course)
- product/service + modifiers + location (for e.g., best digital marketing course bangalore)
- And more…
How to define the right Adjectives & Modifiers around a given industry keywords?
You can always refer to the Google Keyword Planner tool to get ideas of your respective adjectives & modifiers.
To know more, Click Google Keyword Planner tool
Basically the tool will suggest you with relevant keyword ideas around your business objective, which will help you to identify the regular used adjectives & modifiers for a targeted audience location. For e.g., if I’m looking around the keyword “Nike Shoes”, then below are the regular used adjectives & modifiers.
How to Multiply Your Base Keywords with 100s, 1000s, 10,000s relevant new Keyword Ideas?
Once you’re aware of the regular adjectives & modifiers list around your given base product/service keywords, you can best use the following tools; (to generate many keyword ideas that are relevant/specific & makes meaning too)
For e.g., let’s use the MergeWords for a Mobile phone segment of e-Commerce site;
- Identify the different Adjectives & Modifiers for this targeted industry client
- When combined with the help of MergeWords tool, total of 216 keyword ideas generated
Same way, you can work for all your Digital Marketing keywords ideas to primarly use in Pay Per Click Campaign targeting.
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