PPC

Easy Steps to Learn PPC Google Keyword Planner Tool

How to Use Google Keyword Planner Tool

Google Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones.

[ A tool like 5minutesite for creating geo-targeted keyword sets & setting up geo targeting in Google AdWords PPC ]

Benefits of using Keyword Planner tool –

  • Research for Keyword & Adgroup ideas
  • Find negative keyword ideas around your business campaigns
  • See how list of keywords perform – get historical statistics & traffic estimates
  • Create a new keyword list by multiplying several lists of keywords together
  • Choose competitive bids and budgets to use with your campaigns

4 Ways, How to Use –

  • Target for new keywords & adgroup ideas
  • Find search volume for your finalized list of keywords while able to group them into adgroups
  • Derive performance estimates for your list of keyword mainly for PPC purpose
  • Multiply two sets of keywords for the new list of combined keywords to find traffic estimates

Refine Your Results in order of –

  • Target results by Location, Language & Network settings
  • Customize or compare results by Date Range
  • Advance Filtering options for your target results

Search Volume means –

  • “Avg Monthly Searches” – Average no. of searches for the 12 month term period on the exact keywords based on the location and search network targeting
  • “Competition” – Average no. of advertisers that showed on each keyword relative to all keywords across Google on the PPC results
  • “Suggested Bid” – CPCs the advertisers are paying for the given keywords. Amount is just an estimate and Actual CPC may vary
  • “Ad Impression Share” – No. of impression / Total no. of searches that matched the keyword exactly in the last calendar month. Ad impression share is based on the search volume as compared to impression share in AdWords

Quality keywords should be chosen than looking on the quantity as it will fetch you better results, than depending on higher search traffic or more advertiser competition.

Trends are the graphs in the table –

  • Search Volume trends
  • Mobile trends

Breakdown Average Monthly Searches & Traffic Estimates by –

  • Devices – Computers, Mobile devices, Tablets
  • Location

Atlast understand Traffic Estimates

  • Increase your budget to get more impressions & clicks
  • Lowering Max CPC bid, increases the potential for your budget to go further and get more clicks
  • When you See ‘-‘ for your Avg Pos. – increase CPC bid to get an average position estimate, when CPC & CTR aren’t sufficient to earn ad position

Increase in CPC bid has little impact on estimates when –

  • Over CTR is consistently low
  • Lack of searches for your specific keywords or keyword phrases, so better to try different keywords or keywords combinations
  • Policy variations among search partners, thus displaying estimates accordingly

Traffic Estimates different than your Actual Campaign results –

  • Newly created AdWords account
  • Traffic estimates are for Search Network, and don’t include for Display Network
  • Targeting small geographical region
  • Identical keywords in different adgroups or campaigns competing against each other
  • Traffic estimates are one week’s data, averaged to provide daily estimates

Low Average Position –

  • If bid low, ads shown once other advertisers spent is depleted for the day, then your ads attains relatively high position, but for a small number of times
  • If bid raise, ads shown alongside other advertisers gaining additional impressions but position low, as your competing with your competitors in the usual timing
  • If raise bid, keyword is high enough to show ad in the top position

 

Know Google Display Planner Tool for Display Network

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