Google Adwords Display Advertising & Remarketing

Check this video on Adwords Display Advertising, Remarketing & other techniques, brought directly from the Live Session for your reference.

Ad words re-marketing for search uses a pixel to re-target visitors, which Advertisers must place on their website via FTP or with Google Tag Manager. When a visitor’s browser loads the pixel, they get added to remarking list(s) based upon the content they interact with. Then, when this User does a Google search for a keyword that is in the re-marketing campaign, they have the ability to be re-targeted.


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