- Keyword targeting
- Contextual targeting
- Language preference
- Interest Category Marketing enables the marketer to target a user wherever they are on YouTube, based on the user’s browsing history or video viewing on YouTube. This is a unique targeting capability based on the established deep engagement between video content and video consumer.
- Remarketing allows the marketer to only target ads to users who have visited the marketer’s website.
- YouTube serves ads near those videos identified as claimed copyrighted content, as well as near videos that are part of the YouTube Partnership Program. This is a revenue-sharing program that allows creators and producers of original content to generate revenue on YouTube.
- YouTube also enables advertisers to leverage their video assets through the following formats:
- In-Stream ads: Video ads that can be up to 30 seconds long, and appear before a user watches a video on YouTube. Similar to display ads, users can click on an In-Stream ad or a click-to-play video ad in order to be taken to an advertiser’s website. Learn more about In-Stream ads.
Videos: Ads that enable owners of video content to promote their videos on YouTube and the Google Display Network through a dynamic, auction-based marketplace. Learn more about Promoted Videos.
advertisers without video assets, we support the following display ads:
- MPUs: (Mid-Page Units) 300×250 display ad, which appears to the right of a video.
- InVideo ads: 480×70 display overlay ad, which shows while a video is being played.
- YouTube Homepage: For advertisers who are interested in maximum brand exposure and reach, ad placements on the YouTube Homepage, such as the Homepage Masthead Unit, are a perfect fit.
- Search & Browse Pages: Advertisers can target users looking for certain types of content by placing ads on YouTube’s search pages and targeting certain categories of searches (e.g. sports, celebrities, etc).
- Watch Pages: Advertisers can place ads against this content on watch pages and can target users while they’re watching video content, commenting on what they’re watching, and sharing videos with friends.
- Running ads on YouTube that are bid on and priced through the AdWords auction.
- Reserving a placement on the site through a YouTube Sales Representative.
be shown such as Search and Browse Pages.
formatted to run in 300×250 ad units. These gadget ads work across YouTube and Google Display Network.
- In-Video Overlay + Companion Ads (300×250)
- 300×250 Mid-Page Unit
- In-Stream, pre-roll video ads
- 300×250 standard mid-page unit
- Display: Static .JPEG or .GIF, and Standard Flash .SWFs:
- inVideo: The 480×70 flash overlay ad appears when a user initiates video play
- inStream: ads also come with a companion 300×60 ad unit
- Upload ads under Display Ad Builder. Choose Rich Media, and select In-Stream ads. You will upload the video & (optional)
- playback percentiles
- Impressions booked / Ads impressions: Make sure you delivered all the impressions you were expecting to book.
- On Schedule Indicator (OSI): The percent likelihood the campaign will deliver all impressions booked.
- Clicks: Number of time the ad was clicked.
- Click Through Rate (CTR): number of time the ad was clicked / number of time the ad was shown
- Understand that users come to YouTube to learn, watch and be entertained. As such, create videos that feature original content.
- You are the expert on your industry, product or service. Try creating videos that teach and engage the YouTube community on your expertise.
- Keep your message simple and concise. A good benchmark is to try to keep your video to two minutes or less.
- Use YouTube Insight Hot Spots to see which parts of videos keep your users most engaged. Based upon user engagement data, optimize your video content to keep users watching.
- Update your content on a regular basis. The YouTube users who have been successful keep their message fresh with regular updates to their channel.
- Read user comments on your own and similar video and channel pages for ideas.