About Avinash Kaushik

• He is the author of two best-selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
• He is the Digital Marketing Evangelist for Google
• And he is the Co-Founder and Chief Education Officer for Market Motive (best web-based digital marketing training and certification programs Institute)

Here are few valuable LINES from Avinash Kaushik for reference;

1. Before I hit Submit or Post I pass it through this filter: “Will my audience find this to be incredible, relevant, of value”, if it does it makes it through and I feel I’ve done my part to carry that weight with some responsibility
2. The quest to learn something new. Hopefully every day
3. Bounce rate is just a diagnostic metric; It reports on this phenomenon: “I came. I puked. I left.”
4. We are not just asking, “Will people come to my site if I advertise?” We are asking, “What will those people do for my business if I spend time and love to attract them?”
5. My love is reserved for those who 1) Understand what outcomes they are delivering for the client/business and 2) Obsess about delivering those outcomes
6. Passion comes from two things: 1. What you are knowledgeable about and 2. What you love
7. It pains me that more of our community does not obsess about outcome metrics; we are far too charmed by activity
8. I have come to the realization that the problem is not that we don’t have enough data, nor even enough of the right type of data. The problem is we are obsessed with the data, and not about the business
9. Your salary should be based on the economic value you deliver to the business – If your team is only focused on metrics that do not affect the companies profitability or bottom line, maybe it’s time to implement a new process
10. The interesting thing about averages is that they hide the truth very effectively
11. Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better
12. A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms./Mr. Marketer, you’ll fail to achieve professional success
13. To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it
14. Most websites suck because HiPPOs create them (Highest Paid Person’s Opinion)
15. We have so much data on the web, almost all of it available for free, that we dive into the data ocean hoping that magically awesome things will follow. They never do