Recently I’ve been to an Online Marketing event being organized by Online Marketing Enthusiast Group in Bangalore. While there were many discussions on topic related to...
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Usually a dummy booking is done initially once after adding the conversion tracking code to confirm the tracking code works perfectly in Adwords Interface. You do search...
Reader, it becomes mandatory for any PPC specialist to act proactively during situational cases, which happens occasionally. Campaign management is the birth right of...
This has always been a question for clarification by most beginners in PPC. One says, “71% of the total traffic comes from Direct Traffic, which means most of the users...
Google has enabled a long list of search shortcuts; By adding what Google calls an operator followed by a COLON “ : “, you can get some pretty interesting...
Imagine you have to drive to a small town you’ve never been to and you don’t have a route map, GPS device, Web access and no one to help you with directions. It will be...
A Bounce Rate Analysis include the following steps; 1) Analyze the source of the visit –> Testing different ads based on the source stats 2) Analyze the keywords...
Few of the questions to be asked before starting up BRAND campaigns; 1) Why are you doing the brand campaign? 2) Figuring out the purpose of your brand campaign? Then...
