Easy Guide to Google AdWords Keyword Match Type

Google AdWords Keyword match types help control, which searches by a user in Google search engine can trigger a Client’s paid ad.

 Benefits of Keyword Match Type;

• Control searches that trigger the ad
• Helps maximize your potential or target relevant searches
• Help improve click-thru-rate (CTR)
• Keywords aren’t case-sensitive; they’re matched w/o regard to uppercase or lowercase

Types of PPC Keyword Match Type & their Syntax;

• Broad Match – include misspells, synonyms, related searches, and other relevant variations
• Google Ads Broad Match Modifier – + syntax – contains the modified terms, no synonyms, in any order
• Phrase Match – “ “ syntax – maintain the keyword sequence
• Exact Match – [ ] syntax – exact term and close variations
• Negative Keyword Match Types – keywords in negative, doesn’t trigger ads

What is close-variations?

• Show ads for close variations of your Phrase & Exact match type
• Includes misspell, singular and plural forms, acronyms, stemming’s, abbreviations and accents.
• Broad Match show for synonyms & related searches, which aren’t considered close variations

Choose the right Keyword Match Type;

• Recommended “Broad-to-Narrow” strategy
• Start with a Broad match
• Move specific with Phrase or Exact match type

Learn Google Keyword Planner Tool & Google Display Planner Tool