10 Essential SEO Tag or Code for Digital Marketers

1) An ideal URL Structure is;


2) When Linking Internally;

All internal links should use absolute URLs (i.e., not relative URLs (i.e. /page-name.php)


3) A Navigation Anchor Tag structure is;

<a href=”” title=”Home of the awesome keyword”>Home</a>


4) Correct code to use in .htaccess file is;

## Always include this at the start of your htaccess file ##

Options +FollowSymlinks
RewriteEngine On

## Redirect HTTPS URLs to HTTP URLs ##
RewriteCond %{SERVER_PORT} ^443$
RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L]

## Redirect Non-WWW to WWW ##
RewriteCond %{HTTP_HOST} !^www\.
RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L]

## Rewrite all MiXed Case uRLs to lower case URL’s and 301 redirect ##
RewriteMap lc int:tolower
RewriteCond %{REQUEST_URI} [A-Z] RewriteRule (.*) ${lc:$1} [R=301,L]

## Redirect index.htm, index.html or index.php to the trailing slash recursively for the entire site ##
RewriteCond %{THE_REQUEST} /index\.html? [NC] RewriteRule ^(.*/)?index\.html?$ /$1 [R=301,L] RewriteCond %{THE_REQUEST} /index\.php? [NC] RewriteRule ^(.*/)?index\.php?$ /$1 [R=301,L]

## Ensure all URLs have a trailing slash ##
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_URI} !(.*)/$
RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1/ [L,R=301]

## Remove Spammy Query Strings ##
<ifModule mod_rewrite.c>
RewriteCond %{QUERY_STRING} enter|query|strings|here [NC] RewriteRule .* http://www.%{HTTP_HOST}/$1? [R=301,L] </ifModule>

## End of htaccess file ##



5) Proper Title Tag structure is;

<title>Keyword Phrase: Call to Action Using Keyword Phrase</title>



6) Proper Meta Description Tag structure is;

<meta name=”description” content=”Keyword Phrase used in a question? Keyword Phrase used in a good click-driving call to action.” />



7) To encourage the search engines use the description you provide, add this tag to every page;

<meta name=”robots” content=”noodp, noydir” />



8) Proper ALT Tag syntax is;

<img src=”keyword-rich-image-name.jpg” alt=”Describe Image” />


9) Proper NoFollow Tag syntax is;

<a href=”” rel=”nofollow”>Page Name</a>


10) Proper Canonical Tag syntax is;

<link rel=”canonical” href://” />


11) If content must be duplicated in your site, have these three options;

use rel=”canonical” tag on duplicate pages

use the <meta name=”robots” content=”noindex, follow” />tag on duplicate pages

use Robots.txt file to block indexing of duplicate pages



 Sample of a SEO Optimal Content Page:

A sample page optimized for the keyword “Digital Marketing Course Bangalore”;

<h1>Digital Marketing Training Bangalore</h1>

<p>Digital marketing budgets are expected to increase steadily during the next few years, while India being one-of-the-top emerging market in Digital Media prospects. This is good news for those of you hoping to get into a career in Digital Marketing course.</p>

<p>Whether you’re passionate about Search, Email, Social Media, Mobile, Video or another area of digital marketing, there are a few ways you can do to prove your worthiness to prospective employers with Digital Marketing being the top.</p>


<p>Get a head start! Enroll now for Digital Marketing training course at <a href=””>eMarket Education</a to enhance your career opportunity in digital marketing business.</p>


<p> In-depth Digital Marketing training classes for all. Reasons to join our institute for Digital Marketing training ;</p>

<h2>10+ Yrs Experienced Faculty & Google Certified Trainers</h2>

 <p> Upon completion of Digital Marketing training course, candidates will be;</p>

 <ul><li><strong>Know the Strategies for Implementation</strong> – It is important to always plan before starting with your implementation / execution. Be strong in the basics of <a href=””>Digital Marketing</a>, by referring the checklist of SEO, PPC, Google Analytics etc.,</li>


<li><strong>Define KPIs for Campaign Success</strong> – List all the important metrics around each of the digital marketing channels to report & analyze for business success.</li>

<h2>Contact Details for Digital Marketing Training in Bangalore</h2>


<p>Call eMarket Education at 07760969452 or mail: or . <a href=””>Enquire Online</a> now!</p>


In summary;

  • Adding 350-500 words
  • Keywords used in H1 tag, and at least 50% in other H tags
  • Page effectively broken up by sub-heading
  • 5+ times keyword used through out the sample content
  • Use font styles i.e., bold
  • Variations of the keyword
  • Use of cross-links to other related pages. Every page should cross-link to 1 or 2 other relevant pages on your site
  • Page ends with Call-To-Action (CTA). Content adding benefit to the reader


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